There is a massive rise of over-the-top or OTT content delivery among broadcasters. Every year new digital-first OTT services are being launched. Across all geographic areas and age groups, consumers are utilizing OTT streamingon their mobile devices, computers, and televisions.
While the business is booming in linear OTT streaming, service providers realize the challenges and complexity of this new format. This is why many service providers have started adopting cloud-managed OTT broadcasting.
In the realm of digital-first linear OTT streaming, a digital platform becomes the primary focus for broadcasters to distribute content. The complexity lies in the ever-evolving and changing formats and standards along with new software systems, hardware systems, and workflows.
How a cloud-based workflow supports digital-first linear OTT streaming
When media service companies adopt digital-first OTT streaming, they need support for networking and infrastructure. This support becomes available for them via a capable cloud-based workflow provider. Cloud-Managed streaming allows better scalability with lower adjustment costs. A cloud-based service provider helps streaming services with the quick launch of services and well-managed resources and infrastructure. Such service providers allow streaming companies to dynamically scale streaming coverage whenever needed. Hence, companies can use cloud-based approach to stream popular events, entertainment, and sports content.
In a nutshell, OTT cloud management provider reduces the risk and cost associated with the launch and maintenance of streaming services. However, the success of a digital-first company still depends on the quality and consistency of engaging content.
Why monitoring is a necessity for digital-first OTT
Sending signals over the internet without losing quality is a challenge, which makes monitoring an important task. The delivery process can fall into some critical issues and cause the quality and experience to go down for the consumers.
While multiple versions of the content are created- it requires transcoding of delivery formats to serve a wide variety of devices and screen sizes. At the same time, the security of OTT content is also important with well-encrypted systems.
Addressing all the mentioned factors is necessary to attain and sustain customers,which is why a streaming service needs to include multiple monitoring objectives in their distribution strategy. All content should be properly tested, validated and monitored to proactively address any potential problem.
Moving OTT monitoring to a cloud-based workflow
All the massive monetization and consumer reach of digital-first media delivery come with an expense. But, a cloud-based workflow can reduce that expense in terms of content delivery, monitoring, infrastructure and in other components.
While traditional broadcast monitoring depends widely on hardware systems, a cloud-based workflow brings the scalability and efficiency of software systems. Digital-first streaming providers can shift to the cloud to improve the functionality and capacity of video delivery and monitoring. This approach saves from the concerns associated with equipment and license acquisition and their ongoing management.
Over to you!
Thanks to growing participation, digital-first linear OTT streaming is growing rapidly. In this competitive environment, success is defined by the quality of services and efficiency of distribution management.