India has one of the biggest broadcasting media in operation with more than a billion people tuning into their preferred TV channels every day. It’s also a stage that connects the people of the nation and as a mediator amongst the influential and the weaker segment of the society. In point of fact, the media of India plays a vital role in influencing government policies and in shaping public perceptions. Latest news and entertainment are now obtainable on smartphones because of improved technology.
Broadcast media is well-defined as the media which is conveyed by the help of audio or visual content over electromagnetic waves. This media contains radio, television, films and similar other forms. Doordarshan, the public broadcaster of the nation, alone reaches over 90 percent of India’s rural and metropolitan population. Besides Doordarshan, there are beyond 20 Hindi language channels and more than four dozen news channels in several other languages. Media in India, especially the broadcast media, experienced a revolution in the early 1990s as soon as Doordarshan was made an independent organization. Private companies were permissible to set up TV stations and TV entertainment turned out to be a multi-channel system.
In 1993, courtesy the economic restructurings and privatization of the Indian channel broadcasting, cable television began mushrooming across the country. India these days has over 800 television channels in all and people cannot envision their life without these channels. Private radio stations have also joined the race as the skies were thrown open by the administration to attract private players that were to date dominated by Akashvani (All India Radio), the national player.
Radio in India was announced in Chennai in 1927, followed by Kolkata and Mumbai. Afterward the independence in 1947, the radio broadcasting system was transformed into a discrete department and came under the influence of the ministry of information in addition to broadcasting and turned out to be hugely popular. In the late 1990s, FM (frequency modulation) broadcasting was introduced in the nation and the popularity of radio that had been viewing a reduction in interests, revitalized. In fact, in 1994, India already had about 85 FM stations plus 73 short wave stations.
Evolution of TV Channel Broadcasting
Through various following government policies, acts and alterations, the broadcasting media has emerged as one of the main sources of entertainment in the country. It even has a major standing in the Indian economy with millions of dollars being financed in the sector every single year. Besides, the broadcasting industry also hires thousands of people and thus backs to towards employment generation. This is particularly pertinent in a country like India that’s by now overburdened with the population.