The number of campaigns runs on social media in last few years has increased enormously. That is because many brands got some immense popularity on social media leading to increased sales. Social Media also proved to be a great tool for spreading awareness and generating recognition amongst their prime targeted audience. The Saying “Bigger the Risk, higher the returns” works for social media campaigns too, some big brands and their agencies took some great risks to get social media success and many of them just Nailed it! Below are the 11 examples of such campaign from past few years.
1# Social Media Campaign by Newcastle: “Band of Brands”
How do you claim the title of the biggest marketing event of the year, aka the Super Bowl, on a minimal budget? Refer to the campaign started by Newcastle.
“When they were short of $4.5 million to buy the 30 seconds air time space of Big Game, Newcastle took the hint from the sharing economy that’s made the brands like Airbnb, City Bike, Kickstarter and, Uber so popular,” The statement was given by the agency who conceptualized the ad i.e. Drago5 agency.
“The plan was really simple. We would just sell the ad space in our ad, we will ask 20-30 scrappy brands like ours to contribute for the airtime along with us, and then just merge all those 20-30 brands into one Big Game ad. We called this strategy, “The Newcastle’s Band of Brands.” It was a simple way to reduce the ridiculous cost of Big Game advertising for us and plenty of other brands, and making us large into the Big Game conversation.”
The campaign majorly relied on both Facebook ads as well as the posts to spread the word and generate some buzz.
2# Social Media Campaign by Urban Decay: Coachella-Meets-Cosmetics Contest
Between February and March 2014, the cosmetics giant Urban Decay announced a new collection under the title Electric. To concept was simple yet appealing, they capitalized on the fans and their excitement and for that, the company started a contest where the fans could win tickets to their favorite as well as a sold-out music festival- Coachella. The deal was simple, to enter in the contest people had to follow the Urban Decay’s Pinterest account as well as the pin board called “Get Electric with UD” where they fed content of what they would wear at the annual music festival.
3# Social Media Campaign by Land Rover UK: #Hibernot
The winter is here and that reminds of an exceptional social media campaign #Hibernot, which is a cross-channel campaign that uses the best of social media, video promotion, and experiential marketing. The idea again is brilliant yet simple, the campaign provokes the adventure seekers that since there isn’t much of daylight during the winter, they need to take maximum advantage of the day. To promote this, Land Rover uses many mediums such as YouTube videos, website billboards, and photography from various Instagram influencers to portray how they can enjoy the outdoors during the winter.
4# Social Media Campaign by eBags: #TravelTipTuesdays
eBags is a manufacturer of travel bags and they have been using Facebook page since a long time to introduce their latest products and to promote the discount codes amongst their followers. But they make us realize that social media is not all about selling, but it is a great platform for spreading out the awareness and useful information to gain some loyal followers. They do the coolest use of Facebook by sharing some priceless travel tips every Tuesday on various things like packing, travel hygiene, and some useful facts like some airline credit cards who allows you to check bags for free.
5# Social Media Campaign by Four Seasons LinkedIn Page
Four Seasons was listed as one of best LinkedIn’s company pages for 2013. And if you visit the page you will know it’s easy to see why they rank. The hotel and resort page posts various videos and readable content that highlights their employees and how the company reverts to the community, and they try to showcase their employees having fun. It’s an interesting way to use social media for the recruitment of talent without looking too pushy.
6# Social Media Campaign by Taco Bell: Taco emoji engine
In 2015 emoji were like a storm that struck all the social media users real hard. Many brands tried to capitalize on the trend and started including emoji in their emails, email’s subject lines and obviously in their social media posts. Taco Bell, who has an exceptional and huge social media presence also used the same to connect with it’s youthful demographic but with an interesting twist. The company asked their users to just tweet @TacoBell with a taco emoji as well as one other emoji and in return, the brand tweets the user back with a humorous collage of the two images.
7# Social Media Campaign by Lowes: #fixinsix
Lowes, the home improvement store have used their social media platform to share some useful home improvement tips. A series was created that covers everything from cleaning to contraction and all that in just six seconds.
8# Social Media Campaign Droptheweapons.og: A Different Ending
This social campaign was unique, they created an inventive way in which the YouTubers were supposed to choose their own adventure on YouTube and help them to end violence. It was a powerful message that was used to give the viewers a first-person experience on the consequences of their decisions they take.
9# Social Media Campaign by Victoria’s Secret: #DIY Panty Contest
Victoria’s Secret is a brand known for its Snapchat platform to host giveaways. One good example of the use of the Social Media was the #DIY Panty Contest for Valentine’s Day of the year 2016. Fans/Followers had a great chance to win one of its personalized panty kits by taking a screenshot of their favorite pair and then just send the image back to Victoria’s Secret along with the hashtag #DIYPantyContest.
10# Social Media Campaign by Make-A-Wish Foundation & Disney: #ShareYourEars
The social favorite Disney partnered with the Make-A-Wish Foundation and asked people to share the images of them wearing the Mickey Mouse Ears on Twitter or/and Instagram with the hashtag #ShareYourEars. For every “ear” photo, they said they would donate $5 to the foundation Make-A-Wish America as well as Make-A-Wish International.
11# Social Media Campaign by GE: #DRONEWEEK
General Electric have successfully managed to stay up-to-date with the latest social media trends as well as channels. In the year 2015, they were one of the few brands that used Periscope in a marketing campaign As explained by Co.Create, the project allowed all their viewers to crisscross the U.S. with the help of Periscope and get an exclusive drone’s eye view of some of the company’s hardly accessible premises where heavy machines like jet engines, wind turbines, locomotives and, industrial machinery are made and tested.
Thus, above were the best Social Media Marketing campaigns that nailed it.
Article by :- Deval Darji is an industry expert and also a full-time Social Media Marketing Consultant at a Digital Marketing Agency- Nesterzweb. He has done some deep research in the field of Online Marketing. To get more tips, visit the website linked to Nesterzweb.