The Key Benefits of Cumulus Broadcasting Platform

Today, cloud accessibility is not only confined to allocating, sharing and saving any size of resources over web irrespective of place and time. Cloud technology is used by various organizations to manage and maintain their IT infrastructure in an effective manner. Cloud technology has become the future of TV broadcasting.

CUMULUS-broadcastCumulus Broadcasting is a latest cloud-based broadcast platform that is developed to make simple content preparation, layout, management, delivery and monetization for broadcasters and handles all these processes on a single cloud platform. There are numerous benefits of using Cumulus broadcasting platform, so let’s take a look at few of them.

  • Cumulus Broadcasting platform basically consist of a centralized content storage that can be easily controlled regardless of time and place.   It provides united archival workflow with the prompt recovery of archived assets by using AWS Glacier archiving.
  • The cumulus platform is basically developed as (PaaS) platform-as-a-service for satisfied broadcasters and owners. This platform allows you to create and deliver linear and nonlinear streams over cable, satellite, IPTV, and OTT on-demand platforms.
  • Cumulus Broadcasting provides App Exchange module that enables the user to access to some third -party broadcast apps for different workflow tasks. The workflow tasks basically include Electronic Program Guide management, rights management, scheduling, ad traffic and delivery and regulatory QC and subtitling.
  • TV ads are one of the most impactful ways to promote your products and services. This broadcasting platform is used by a TV network to allocate all of the heavy liftings to the cloud such as layout, content preparation, and monetization.
  • This platform also supports multichannel playout for living as well as nonlinear feeds. It also includes hybrid layout architecture that allows playout either on the cloud or at the edge of affiliate platforms.
  • With the help of Cumulus Broadcasting platform, newscasters or business promoters can easily craft sub-feeds, informational-feeds or can launch new channels by expanding all across large areas relatively easily.
  • This broadcasting platform is built on universal, consistent cloud architecture and helps to keep the operational expenses low for TV networks.

Final Word

Advertising via cloud platform provides you a list of advantages and also allow you to manage the business promotion technique in your way. There are various cloud advertisement service providers that offer Cumulus broadcasting platform, so choose the most reliable provider to boost your business performance.

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